Both platforms track AI citations across ChatGPT, Claude, Perplexity, and Gemini. Profound is sales-led at an estimated $499 to $1,500+ per month. Apex Radar starts free, with Founder Beta locked at $79/month for life — and bundles five additional intelligence modules Profound does not offer.
Both products track AI citations. Beyond that, they're built for different buyers.
| Feature | Apex Radar | Profound |
|---|---|---|
| Live AI citation tests (ChatGPT, Claude, Perplexity, Gemini) | ✓ Yes | ✓ Yes |
| Free baseline audit (no credit card) | ✓ Yes | ✗ No |
| Public self-serve pricing | ✓ Yes | ✗ Sales-led only |
| Starting price (post-trial) | $79/mo Founder Beta | ~$499+/mo (estimated) |
| Competitor price monitoring (daily) | ✓ Yes | ✗ No |
| Competitor content monitoring (weekly diffs) | ✓ Yes | ✗ No |
| Business Intel (hiring, sentiment, SEO footprint) | ✓ Yes | ✗ No |
| AEO + SEO audit (103 checks) | ✓ Yes | ~ Limited |
| Self-Audit (reverse-BI on your own brand) | ✓ Yes | ✗ No |
| Slack-native delivery | ✓ Yes | ~ Slack alerts only |
| Bilingual EN + FR-CA | ✓ Yes | ✗ EN only |
| Built for enterprise marketing teams | ~ Agency tier ($379) | ✓ Yes (core ICP) |
| White-glove onboarding | ✗ Self-serve | ✓ Yes |
| Dedicated GEO/AEO specialist | ✗ DIY + Slack support | ✓ Enterprise tier |
Both platforms test citations across the same four AI engines. The gap is in everything around the AI tracking — Apex Radar bundles five additional intelligence modules; Profound is purpose-built for AI mentions only.
Profound does not publish self-serve pricing. Buyers must book a sales call. Industry estimates and partner reports place the entry tier between $499 and $1,500 per month, with enterprise contracts running into five figures monthly.
Apex Radar publishes every tier:
For the same monthly cost as one week of Profound's estimated entry tier, Apex Radar Founder Beta gives you a full year of AI visibility plus five other intelligence modules.
In theory, yes. In practice, no enterprise we've talked to is paying for both — they overlap on the only thing Profound does (AI mention tracking). If you're already on Profound and the price is working, stay. If you're shopping AI visibility for the first time and the Profound entry tier is out of reach, Apex Radar covers the same job at a fraction of the cost.
Most agencies running both brand-tracking tools and competitor-intelligence tools (Crayon, Klue, Kompyte) consolidate to Apex Radar to collapse three line items into one.
Find out if ChatGPT, Claude, Perplexity, and Gemini are recommending you — or your competitors. No credit card. 90 seconds.
Start free audit →Yes. Both platforms test buyer-intent queries across ChatGPT, Claude, Perplexity, and Gemini and report which businesses are being cited. The differences are pricing model (Apex Radar publishes pricing, Profound is sales-led), buyer profile (Apex Radar is built for SMBs and agencies, Profound for enterprise), and scope (Apex Radar bundles five additional intelligence modules; Profound is AI-mention-only).
Profound has no public self-serve pricing. Industry estimates place its entry tier between $499 and $1,500 per month. Apex Radar Founder Beta is $79/month locked for life for the first 500 customers, with standard Pro at $199/month and Agency at $379/month. The free AI Visibility audit is $0 — no credit card.
Use Profound if you're an enterprise marketing team with a five-figure monthly intelligence budget and you need only AI mention tracking. Use Apex Radar if you're a small business, agency, or SaaS founder with a budget under $500/month and you want competitor pricing, content monitoring, and AEO auditing alongside AI visibility — delivered to Slack.
Yes — Profound tracks brand mentions and citations across all major AI engines including ChatGPT, Perplexity, Claude, and Gemini. Apex Radar tracks the same four engines with live citation tests that actually query each AI engine with buyer-intent questions and report whether your business is named, which competitors are being recommended instead, and the specific signal gaps you need to close.
Effectively yes. Profound has no public self-serve tier, no published pricing, and onboarding is white-glove. SMBs, solo founders, and most agencies will find the entry price point and sales process inaccessible. Apex Radar fills this gap with self-serve sign-up, Founder Beta at $79/month, public pricing on every tier, and Slack-native delivery that doesn't require an analyst to interpret.
Apex Radar Agency at $379/month covers most marketing agencies and mid-market companies. If you specifically need enterprise features Profound offers (dedicated GEO specialist, custom SLAs, white-glove training, SAML/OIDC SSO), you can graduate. But for the vast majority of SMBs and agencies — under 100 employees — Apex Radar covers the AI visibility job at a fraction of the cost while adding five intelligence modules Profound does not include.
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