Both tools test buyer-intent queries across AI engines. Otterly.ai is laser-focused on AI mention tracking with three self-serve tiers from $29 to $489/month. Apex Radar bundles AI Visibility with five other intelligence modules, Price Monitor, Business Intel, Content Monitor, AEO + SEO Audit, and Self-Audit, at $79/month Founder Beta locked for life.
Otterly is excellent at the one thing it does. Apex Radar covers the same job plus five more.
| Feature | Apex Radar | Otterly.ai |
|---|---|---|
| AI citation tracking, ChatGPT | ✓ Yes | ✓ Yes |
| AI citation tracking, Claude | ✓ Yes (included) | ✗ Not in core |
| AI citation tracking, Perplexity | ✓ Yes | ✓ Yes |
| AI citation tracking, Gemini | ✓ Yes (included) | ~ Paid add-on ($9–$149) |
| AI citation tracking, Google AI Overviews | ✓ Yes | ✓ Yes |
| AI citation tracking, MS Copilot | ✗ No | ✓ Yes |
| Free baseline audit | ✓ One-shot, no card | ✗ Trial only |
| Starting paid price | $79/mo Founder Beta (life) | $29/mo Lite |
| Search prompts at $79–$189 tier | Unlimited via 20 scans/wk | 100 prompts (Standard) |
| Competitor price monitoring (daily) | ✓ Yes | ✗ No |
| Competitor content diffs (weekly) | ✓ Yes | ✗ No |
| Business Intel (hiring, sentiment, SEO) | ✓ Yes | ✗ No |
| AEO + SEO audit (103 checks) | ✓ Yes | ~ GEO URL audits only |
| Self-Audit (reverse-BI on you) | ✓ Yes | ✗ No |
| Slack-native delivery | ✓ Yes | ✗ No |
| Looker Studio connector | ✗ No | ✓ Standard+ |
| Bilingual EN + FR-CA | ✓ Yes | ✗ EN only |
| Multi-country tracking | ✓ Yes | ✓ 50+ regions |
Otterly.ai pricing (verified May 2026):
Apex Radar pricing:
For roughly the same monthly cost as Otterly Standard ($189), Apex Radar Pro at $199 covers AI Visibility plus five other intelligence modules. For half the cost of Otterly Premium, Apex Radar Agency includes white-label reporting and multi-client workspaces.
Yes, and it's a sensible setup if your team is already deep into Otterly's Looker Studio dashboards. Run Otterly Lite at $29/month for the Looker integration and add Apex Radar Founder Beta at $79/month for the five intelligence modules Otterly does not cover. Total $108/month, still less than most enterprise CI tools and you collapse three or four point solutions into two complementary platforms.
For everyone else, Apex Radar replaces Otterly entirely.
ChatGPT, Claude, Perplexity, and Gemini, all four engines, no add-on fees, no credit card. 90 seconds.
Start free audit →Yes, with one important difference: Otterly.ai is purpose-built for AI mention tracking only. Apex Radar bundles AI Visibility (the same job Otterly does) with five other intelligence modules, Price Monitor, Business Intel, Content Monitor, AEO + SEO Audit, and Self-Audit, at $79/month Founder Beta locked for life.
Lite at $29/month (15 prompts), Standard at $189/month (100 prompts), Premium at $489/month (400 prompts). Annual billing is 15% off. Gemini and Google AI Mode coverage is a paid add-on between $9 and $149/month depending on tier.
Not in the core engine list. Otterly tracks ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Apex Radar tracks ChatGPT, Claude, Perplexity, and Gemini in every plan including the free baseline scan, no add-ons required.
Use Otterly if you only need AI mention tracking, you don't need Claude coverage, your budget is under $30/month, and you have separate tools for competitor pricing/content/SEO. Use Apex Radar if you want one tool covering AI Visibility plus five other intelligence functions, you need Claude and Gemini in the base plan, and you prefer Slack delivery over a dashboard.
Otterly has a more granular GEO URL audit at high volumes (10,000 URLs/month at Premium), MS Copilot tracking in the core list, and a Google Looker Studio connector at Standard and above. If your reporting workflow is built around Looker Studio, that connector is a real advantage.
Yes. Otterly Lite at $29 + Apex Radar Founder Beta at $79 = $108/month total. You get Otterly's Looker Studio integration and Apex Radar's competitor pricing, content monitoring, BI, AEO audits, and self-audit modules. Most teams pick one, but the combo is reasonable if you've already invested in Otterly's reporting setup.